![]() The Spotify model dates back to 2011 when Henrik Kniberg & Anders Ivarsson, at the behest of their colleagues, published a whitepaper: Scaling Agile Spotify with Tribes, Squads, Chapters, and Guilds. Here, we’ll be going over what the Spotify model is, why it grew as a popular framework in Silicon Valley…and why Spotify doesn’t use it! (Yes, there’s a lot that Silicon Valley gets wrong about The Spotify Model!) ![]() Even if you’re not building a music streaming platform, the model presents a new way of empowering self-organizing teams and building a product loved by millions of users. And you might even have heard of their innovative framework for organising teams and scaling products in agile. You might have heard of the billion dollar company, Spotify. Unfortunately there are so many to choose from! So it’s important to do your research and figure out which ones are worth trying. And nothing feels more satisfying than feeling like you’ve finally found the perfect framework or methodology that’ll help you do that. When building digital products, we all want to feel like we’re doing it the right way. What Silicon Valley Gets Wrong About the Spotify Model. ![]()
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